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Positioning concerns tips on how to place an item within the minds of buyers and advise what attributes differentiate it through the competitor's goods. A organization often performs this by making a perceptual map, which denotes similar merchandise produced in the same market In keeping with how shoppers perceive their cost and good quality.Provid
Current market segmentation contains taking the total heterogeneous marketplace for a product and dividing it into a number of sub-markets or segments, Each and every of which tends to be homogeneous in all significant elements.[12] The procedure is done for two main reasons: better allocation of the firm's finite sources and to raised provide the